Su.B Brand Story


We decided to start the production in Europe, and Italy is an obvious choice, because of its long tradition of making high quality leather goods, and the wide array of readily available choices of quality leather and accessories. Together with the manufacturer in Italy, we worked out all challenges from choosing leather materials to selecting accessories and meeting our target price.



How the “Su.B” was born?

The year was 2013, and our founder Sue, who is a professional and travels the world, was walking around in Amsterdam looking for a beautiful functional laptop bag. Sue spent hours, walking from store to store, had seen thousands of bags, and finally went home empty-handed and disappointed.

At home, Sue continued looking for her ideal laptop bag on the biggest online marketplaces, and was again not successful. So, Sue decided to devote her passion for design to start her own brand. This is how “Su.B Collection” was born!

The Su.B brand name has been carefully chosen, and contains a few important elements:

  1. Su - the name of the founder
  2. B - the design focus is Bags, and for Business
  3. Su.B - simple to remember, with an emphasis on unique design of Bags for Business/professional customers as a main target group.
  4. brand.list.1.2.item4


As a business woman and a supply chain professional who has worked for large multinational corporations for more than 16 years I am confident that I know how a prefect stylish and functional laptop bag should look like. I am also aware of the fact that building an efficient supply chain is essential. But that is not enough, there are numerous additional questions and challenges in front of us. After months of market research, the business concept became clear. We should focus our business on e-Commerce, build our web-shop, and sell on major marketplaces and our own website, In this way we can reach our customers globally, with minimum investment.


As a business woman and a supply chain professional who has worked for large multinational corporations for more than 16 years I am confident that I know how a prefect stylish and functional laptop bag should look like.

We design Su.B bags for professionals and with their wishes and desires in mind, offering travel comfort, elegance, carrying versatility, and eye-catching colour choices.

We have been working closely with Dutch designers to create the prefect laptop bag with:

  1. Spaces for a laptop compartment with closure, multiple big and small pockets for iPad, tablet, wallets, credit cards, chargers, phones, pens, key rings and much more.
  2. Versatile design, that you can carry as a hand bag, briefcase, shoulder bag or crossbody bag.
  3. A trolley strap to put it on your suitcase and go.
  4. A bag with stylish and exclusive Dutch minimalist design that can present your identity.

In the past 6 years, we have been selling globally on many major marketplaces like: Amazon USA, Canada, Germany, France, Italy, Spain, UK, and the Netherlands, our products also present on eBay UK, Germany, and in the Netherlands one of the biggest online e-commerce platform etc. We have also many loyal customers who regularly visit and purchase on our web-shop Su.B collection is also expending from laptop bags to tote bags, handbags, leather accessories and fashion items. We are continually creating exclusive stylish and functional products and make the best quality product with the best-in-class manufacturers in Italy to meet our customer’s expectation.


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Building the Su.B Brand

Over the past years, the Su.B brand and its aspirations have evolved, in addition to offering a unique design, a variety of size and colour choices at affordable prices, and Italian high standards of craftsmanship, we believe customers will buy from us with the expectation of the best service. Therefore, it is the mission of our business to offer excellent customer services and to achieve 100% customer satisfaction.

We listen to our customers’ needs, we work with our Italian manufacturers to create products that meet and exceed their expectation, and we offer excellent customer services to ensure they are 100% happy with our products and services.

The hard work and effort pays off. When we receive so many excellent reviews from customers all over the world, we are proud of what we do, and at the same time, it is motivation and driver for us to continue creating even better products for our customers.


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