Su.B Brand Story

The woman behind Su.B

Sue Wyss-Kwan, founder of the Dutch leather goods brand Su.B, is a professional who travels the world, both for work and for pleasure.

After working for more than 16 years as a supply chain professional for large multinational corporations, she founded the Su.B brand in 2013.

A business woman at core, she has always had a strong commercial sense which she combines with her passion for design and entrepreneurship.

How the “Su.B” was born

The year was 2013, and our founder Sue, who is a professional and travels the world, was walking around in Amsterdam looking for a beautiful functional laptop bag. Sue spent hours, walking from store to store, had seen thousands of bags, and finally went home empty-handed and disappointed.

At home, Sue continued looking for her ideal laptop bag on the biggest online marketplaces, and was again not successful. So, Sue decided to devote her passion for design to start her own brand. This is how “Su.B Collection” was born!

The Su.B brand name has been carefully chosen, and contains a few important elements:

  • Su - the name of the founder
  • B - the design focus is Bags, and for Business
  • Su.B - simple to remember, with an emphasis on unique design of Bags for Business/professional customers as a main target group.

As a business woman and a supply chain professional, I am confident that I know how a prefect stylish and functional laptop bag should look like. I am also aware of the fact that building an efficient supply chain is essential. But that is not enough, there are numerous additional questions and challenges in front of us.

After months of market research, the business concept became clear. We should focus our business on e-Commerce, build our web-shop, and sell on major marketplaces and our own website, In this way we can reach our customers globally, with minimum investment.

Why is the Su.B bag special?

We design Su.B bags for professionals and with their wishes and desires in mind, offering travel comfort, elegance, carrying versatility, and eye-catching colour choices.

Sue knows what a stylish and functional laptop bag should look like. But this is not enough, we needed to combine our ideas with the support of other professional who could make our vision come to life.

Therefore we have been working closely with Dutch designers to create the prefect laptop bag with:

  • Spaces for a laptop compartment with closure, multiple big and small pockets for iPad, tablet, wallets, credit cards, chargers, phones, pens, key rings and much more.
  • Versatile design, that you can carry as a hand bag, briefcase, shoulder bag or crossbody bag.
  • A trolley strap to put it on your suitcase and go.
  • A bag with stylish and exclusive Dutch minimalist design that can present your identity.

In our search for the perfect manufacturer, we found that Italy was an obvious choice, due to its long tradition in the production of high quality leather goods. Since we found the right production partner, everything has been simpler and we managed to bring the vision we had for our bag to life.

Su.B collection is also expanding from laptop bags to tote bags, handbags, leather accessories and fashion items. We are continually creating exclusive stylish and functional products and make the best quality product with the best-in-class manufacturers in Italy to meet our customer’s expectations.

What our customers say about us

5.0/5.0 ★★★★★

Beautiful quality, functional and beautiful!

Reviewed in Canada on October 25, 2020: This briefcase is stylish and functional. I love the quality of the leather. Its streamlined look makes carrying it (full) manageable. It has a perfect number of compartments and carries my papers and laptop with extra space for other items. I’ve been using briefcases/work bags for over twenty years and this is the best quality-made briefcase I’ve ever owned and I didn’t have to sacrifice quality for beauty- I got both in one briefcase!

5.0/5.0 ★★★★★

Elegant, excellent quality Laptop Bag

Reviewed in the United States on March 12, 2020: This laptop bag is elegant and gorgeous, the leather is really soft but still sturdy. The brown color is true to the picture, more of a cognac color and fits with almost every outfit. The bag has lots of pockets and a separate laptop sleeve, which is not padded at all. I haven't had any problems because of the lack of padding, but some extra protection would have been nice. The trolley strap is very handy, this was also the only real leather laptop bag I could find with a trolley strap. I haven't used the shoulder strap yet, but I like the fact that you can carry this bag in different ways.

5.0/5.0 ★★★★★


Reviewed in France on 12 November 2020: I received my order quickly, in neat packaging, this document holder is "magnificent"! (natural leather color) beautiful finishes, and quality leather, flawless! the interior is also neat, lined, and plenty of storage; I thank in passing the comments written by other buyers, it helped me make a choice; personally I am delighted! thank you !

5.0/5.0 ★★★★★

Strong, stylish work bag

Reviewed in Germany on March 6, 2021: You can fit a lot into this bag without it looking bulky. Great for organising papers, laptop, make up phones etc. So you have everything in one place. The shoulder strap can be detached as required. I like the fact that there are several colours and customisations you can make.

The future of the Su.B Brand

Over the past years, the Su.B brand and its aspirations have evolved, in addition to offering a unique design, a variety of size and colour choices at affordable prices, and Italian high standards of craftsmanship, we believe customers will buy from us with the expectation of the best service. Therefore, it is the mission of our business to offer excellent customer services and to achieve 100% customer satisfaction.

The hard work and effort pays off. When we receive so many excellent reviews from customers all over the world, we are proud of what we do, and at the same time, it is motivation and driver for us to continue creating even better products for our customers.

Driven by the enthusiasm and positive feedback of our customers, we will continue to grow our brand and our appeal to a wider audience. This includes an extended retail presence in international markets, innovation in product design and the continuation of our dedication to excellent craftsmanship. We are confident to continue our growth online, with new markets to reach and through retail.

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