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Su.B Story

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Su.B Story

The Journey of Creating Beautiful Laptop Bags


The year was 2013, and our founder Sue, who is a professional and travels the world, was walking around in Amsterdam looking for a beautiful functional laptop bag. One store had a beautiful bag, but it was not functional. Another store had a bag with the right functionality, but not the right style. Sue spent hours, walking from store to store, had seen thousands of bags, and finally went home empty-handed and disappointed.


At home, Sue continued looking for her ideal laptop bag on the biggest online marketplaces, and was again not successful. Although there were a lot of stores selling bags online, what interesting was that there were fewer online stores that specialized in designer laptop bags with a variety of size and color choices. So, Sue decided to devote her passion for design to start her own brand, and this is how Su.B was born!


Over the past years, the Su.B brand and its aspirations have evolved, in addition to offering the unique design, variety of size or color choices with affordable price, and Italian high standards of craftsmanship, we believe customers will buy from us with the expectation of the best service, a unique selection with an affordable price.


Su.B offers to our customers:

  • Free shipping within the EU above 100€
  • A variety of safe and convenient payment methods
  • 30-day return period & dedicated to taking care of your concerns
  • 1 year warranty on parts and labor, 100% customer satisfaction guarantee


Our customers are extraordinary people from all over the world who have their own stories and backgrounds. They are all looking for something special, something unique. You too?


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