The Su.B Story: The Journey of Creating Beautiful Laptop Bags

The year was 2013, and our founder Sue, who is a professional and travels the world, was walking around in Amsterdam looking for a beautiful functional laptop bag. One store had a beautiful bag, but it was not functional. Another store had a bag with the right functionality, but not the right style. Sue spent hours, walking from store to store, had seen thousands of bags, and finally went home empty-handed and disappointed.

At home, Sue continued looking for her ideal laptop bag on the biggest online marketplaces, and was again not successful. Although there were a lot of stores selling bags online, what interesting was that there were no online stores that specialized in designer laptop bags with a variety of size and color choices. So, Sue decided to devote her passion for design to start her own brand Su.B, and this is how Su.B was born!

We’ve always believed in creating the best stylish and functional laptop bags possible. Over the past 5 years, the Su.B brand and  its aspirations have evolved, in addition to offering the unique design, variety of size or color choices with affordable price, and Italian high standards of craftsmanship, we believe customers will buy from us with the expectation of the best service, a unique selection and an affordable price.

We believe that the speed at which a customer receives an online purchase plays a very important role in how that customer thinks about shopping online again in the future. So at, we have put a lot of focus on making sure that items get delivered to our customer as quickly as possible. We offer:

  • Free shipping within the EU above 100€
  • A variety of safe and convenient payment methods through Klarna.
  • 30-day return period and someone who is dedicated to taking care of your concerns
  • 1 year warranty on parts and labor

Are you tired of carrying an ugly laptop bag to travel the world, or visit your clients? Do you want to own an eye-catching laptop bag, which represents your hard work and your individuality? You should become one of our customers!

Our customers are extraordinary people from all over the world who have their own stories and backgrounds. They are all looking for something special, something unique.


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